Japanese handmade eyewear brand VioRou is known for its exquisite designs and vibrant colors. It is founded by Japanese eyewear designer Shingo Onodera in 2016. The origin of “VioRou” is “Du violet au rouge”, which in French translates to “from violet to red”.

VioRou adopts a unique technology by braiding and stretching three β-titanium alloys to form a steel-like frame, such as the popular models Keizo and Takashi. The hinge of each model is curved in various forms to fit different face shapes. The double-circle temple tip designs help balance the frame. VioRou aims to bring comfort to the wearer and emphasize the design of the frames so as to showcase the natural beauty of human.