[MATSUDA X BLACKZMITH 2019 Global Exclusive New Product Experience Event] Highlights


The renowned Japanese handcrafted eyewear brand, MATSUDA, has always been known for its iconic and exquisite embossed designs. As a former purveyor to the Japanese Emperor, the meticulous and elaborate process of crafting their eyewear is well-known. As a long-term partner of the brand, BLACKZMITH is honored to collaborate with MATSUDA to bring Zmiths worldwide an exclusive 2019 new product experience event!



Not only did supporters get a first look at the brand's latest 2019 Spring Summer Collection, but MATSUDA Creative and Executive Director, Hideo Naoe, was also present to explain the features of the new collection. He personally provided one-on-one professional eyewear advice to pre-booked customers, helping them find the most suitable eyewear treasures. This included celebrities such as actor Kelvin Pang and singer Sugar Wong. Customers who purchased MATSUDA eyewear also received an exclusive limited-edition matte black eyewear storage wooden box from BLACKZMITH X MATSUDA, serving as a beautiful memento of this rare event.

The unprecedented success of the new product experience event is all thanks to everyone's support. Although the pleasant gathering passed quickly, the "MATSUDA Concept Store" at our Causeway Bay store will still be open for a limited time until February 10th (Sunday). If you haven't yet experienced this imperial-level visual indulgence from Japan, make sure to seize this rare opportunity!