DITA - Lancier, a sub-brand of the American brand DITA Eyewear based in New York, is designed specifically for outdoor activities on land, sea, and in the air. It draws inspiration from breaking speed and endurance limits and has enlisted renowned athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year" award, Aston Martin Red Bull F1 race drivers Max Verstappen and Alex Albon, and Kirby Chambliss, a five-time U.S. national champion and former participant in the "Red Bull Air Race World Championship."
DITA’s frames are assembled with the precision of a watchmaker. Lancier distinguishes itself from DITA Eyewear through its luxurious and noble qualities, prioritizing a comprehensive approach with precise Japanese craftsmanship and bold American fashion as its foundation. It incorporates functional and stable materials and structures, boasting a sleek, lightweight, and streamlined design with exceptional craftsmanship.