Wolfgang Proksch

German eyewear designer Wolfgang Proksch incorporates architecture and lifestyle aesthetics into his eponymous eyewear brand WOLFGANG PROKSCH. He is internationally renowned for his unique style, characterized by clean, sharp lines and ergonomic designs. Coupled with German design and stringent Japanese manufacturing, his designs are full of personality, eye-catching, and stylish, making them beloved by international celebrities such and tastemakers like Brad Pitt, Elton John, and Jennifer Lopez, solidifying the brand's unshakeable fashion status in eyewear design.

Wolfgang Proksch, who majored in architecture, founded his eponymous eyewear brand "WOLFGANG PROKSCH" in 1988. His ingenious designs infuse a sensitive aesthetic layer, using the vintage aesthetics of the 1950s and 60s as a blueprint, and integrating innovative fashion elements from contemporary architecture, fashion, and imagery. His unique designs have won prestigious awards such as the German Reddot Design Award and Good Design, often hailed as the "Oscars of the design world," earning him international acclaim as a genius. The brand adheres to rigorous German design and is manufactured by the renowned Japanese eyewear producer 999.9 (Four Nines). It insists on β-titanium frames paired with the brand's unique patented Touch Hinge structure, which enhances the elasticity at the connection between the temples and the frame through the material's flexibility, providing comfortable support. Simple yet grand in beauty, under the high-quality assurance of "German Design, Japanese Made," it embodies exquisite, high-quality details, showcasing a unique and extraordinary sense of fashion and style.