New York fashion eyewear brand WHATEVER EYEWEAR is well-known among fashionistas, including Jolin Tsai, supermodel He Sui and famous actor Zhao Liying.

WHATEVER EYEWEAR is established by designer Eric Wang and Florence, former CEO of Rei Kawakubo. The brand shows the attitude of "One Self and Determination" , with the slogan "Whatever you say about me, I’m just the way I am". The eyewear design is inspired by the details of life, such as clocks, rivets, stripes etc, striking a balance between functionality and modern designs.