Envision Your Style with MYTH

MYTH X TRANOÏ — Pre – Paris Fashion Week ➕ Advent of the Moon Goddess — ARTEMIS

The eyewear brand MYTH from Greece, as its name suggests, blends the rich artistry of ancient civilization with avant-garde contemporary design, full of the artistic aesthetics and distinctive character of Greek mythology. Every pair of MYTH frames is unique, crafted with exquisite precision, bringing an art-fashion approach into the eyewear world. Bold, vivid colors and dramatic, striking style perfectly fuse Eastern and Western influences, as well as classical and contemporary art, completely reinventing the classics and creating eyewear and sunglasses collections that lead fashion trends.

Behind every pair of MYTH glasses is a unique story, and ARTEMIS, which has recently been highly sought after by stars such as Sammi Cheng, Grace Chan, and Janet Ma, is one of the signature pieces in the brand’s sunglasses line. At the end of September this year, MYTH was once again invited to take part in TRANOÏ Paris Fashion Week, which has a huge influence in the fashion world, becoming the only eyewear brand to appear there twice in a row—clear proof that its designs have already won recognition in the European market.

To thank its many supporters in Hong Kong, brand creative director Ioannis Tsakalidis visited the BLACKZMITH Causeway Bay store on September 14 to present the popular ARTEMIS with 20 exclusive BLACKZMITH new lens colors as a gift! Even more exciting, Ioannis also revealed ahead of time the brand’s latest 2019 collection, themed around rebirth after catastrophe, which will be shown at TRANOÏ Paris Fashion Week at the end of the month, and personally explained its irresistible, distinctive appeal!