Dita -Lancier-LSA-DLS101-04(61)SUN【Pre-order Now】

DITA - Lancier, a New York brand, is a sub-line of DITA Eyewear, with designs specifically tailored for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, it has invited renowned "speed record" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "godfather of eyewear," became the design director. To showcase the brand's unique character and details, every component, from parts, core wires, screws, and hinges, was redesigned and custom molds were created. In addition to carefully selected titanium and beta-titanium, materials like platinum and 18K gold are also used, making the frames warmer and more solid, stable, and resistant to deformation. The frames are assembled with the same meticulous precision as fine timepieces. DITA - Lancier, unlike the luxurious and noble DITA Eyewear, emphasizes comprehensive overall coordination. It is based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures. The design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, it also features thin, flexible spring temples with embedded titanium. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted and polished by Japanese artisans, with each detail telling the design story behind the brand. This imbues every frame with a rich human touch, making them captivating and highly sought after by international celebrities and handmade eyewear enthusiasts.