Dita -Lancier-LSA-DLS407-03(50)SUN [New]

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, designed for outdoor activities on sea, land, and air. Inspired by breaking the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time US national champion aerobatic pilot who participated in the "Red Bull Air Race World Championship."

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer known as the "Godfather of Eyewear," became the design director. To showcase the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. In addition to carefully selected titanium and beta-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and not easily deformed. The frames are assembled with the most traditional and solid methods, like assembling precision timepieces. DITA - Lancier, unlike the luxurious and noble DITA Eyewear, emphasizes comprehensive overall coordination. Based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures, the design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, there are also thin and flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted by Japanese artisans, one by one, each detail telling the design story behind the brand, filling each frame with a strong human touch. This captivating quality has made it highly sought after and loved by international celebrities and handmade eyewear enthusiasts.