Dita -Lancier-LSA-DLS407-01(50)SUN [New]

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, specifically designed for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, it has invited famous "speed极限" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor Award," award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon, and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "godfather of eyewear," became the design director. To showcase the brand's unique character and details, all parts, core wires, screws, and hinges were redesigned and exclusive molds were created. In addition to carefully selected titanium and beta-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and not easily deformed. The frames are assembled with the most traditional and solid craftsmanship, similar to assembling precision watches. DITA - Lancier is different from the luxurious and noble DITA Eyewear. Lancier emphasizes a comprehensive overall coordination, based on rigorous and exquisite Japanese delicate craftsmanship and bold American fashion, combined with functional and stable materials and structures. The design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction non-slip silicone nose pads, there are also thin and flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted by Japanese artisans,一點一點著墨,一點一點雕磨, every detail tells the brand's design story, making each frame full of rich human touch. This captivating reason has made it highly sought after and loved by international celebrities and handmade eyewear enthusiasts.