Dita -Lancier-LSA-DLX113-01(49)【New】

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, with designs specifically tailored for outdoor activities in the sea, on land, and in the air. Inspired by breaking speed and endurance limits, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burling, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; Max Verstappen and Alex Albon, award-winning Aston Martin Red Bull F1 drivers; and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "godfather of eyewear," became the design director. To highlight the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. In addition to carefully selected titanium and beta-titanium, materials such as platinum and 18K gold are also used, making the frames warmer and more solid, stable and less prone to deformation. The frames are assembled using the most traditional and solid methods, like assembling precision timepieces. The birth of DITA - Lancier distinguishes itself from the luxurious and noble DITA Eyewear. Lancier places more emphasis on comprehensive coordination, based on rigorous and exquisite Japanese craftsmanship and bold American fashion. It incorporates functional and stable materials and structures, resulting in a simple, lightweight, and streamlined design with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, it also features thin and flexible spring temples with embedded thin titanium, and lens technology with high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details, meticulously crafted by Japanese artisans, piece by piece, sculpted and polished. Every detail tells a design story behind the brand, imbuing each frame with a strong sense of human touch. This captivating quality has made it highly sought after and loved by international celebrities and handmade eyewear enthusiasts.