Dita - Lancier - LSA-DLX113-04 (49) [Pre-order Now]

DITA - Lancier, a New York brand and a sub-brand of DITA Eyewear, is designed specifically for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, the brand has invited renowned "speed extreme" athletes as brand ambassadors. These include Peter Burling, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time US National Champion and participant in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Japanese-American designer Tommy O'Gara, known as the "Godfather of Eyewear," became the design director. To highlight the brand's unique character and meticulous details, every component, including core wires, screws, and hinges, was redesigned, and exclusive molds were created. In addition to carefully selected titanium and beta-titanium, materials like platinum and 18K gold are used, making the frames warmer, sturdier, and resistant to deformation. The frames are assembled with the same traditional, precise craftsmanship used for intricate timepieces. Unlike the luxurious and noble DITA Eyewear, DITA - Lancier emphasizes overall versatility. It is based on rigorous and exquisite Japanese craftsmanship combined with bold American fashion, incorporating functional and stable materials and structures. The designs are simple, lightweight, and streamlined, with meticulous attention to detail. This includes the development of the brand's exclusive hexagonal screws, carefully selected high-friction anti-slip silicone nose pads, and thin, flexible spring temples with embedded titanium. The lens technology offers high clarity, strong scratch resistance, enhanced UV protection, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted by Japanese artisans, piece by piece, shaping and polishing each element. Every detail tells a design story behind the brand, imbuing each frame with a strong human touch. This captivating quality has made them highly sought after and loved by international celebrities and handmade eyewear enthusiasts.