Dita -Lancier-LSA-DLX114-04(53)【Pre-order Now】

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, designed specifically for outdoor activities on land, sea, and air. Inspired by breaking the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year" award; the award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion aerobatic pilot who participated in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "father of eyewear," took over as creative director. To showcase the brand's unique character and details, all parts, core wires, screws, and hinges were redesigned and custom molds were created. In addition to carefully selected titanium and beta-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and resistant to deformation. The frames are assembled with the most traditional and solid methods, like assembling precision timepieces. DITA - Lancier was born different from the luxurious and noble DITA Eyewear. Lancier emphasizes comprehensive coordination, based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures. The design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, there are also thin and flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details are meticulously crafted by Japanese artisans, piece by piece, polished bit by bit. Each detail tells a design story behind the brand, making each frame full of rich human touch. This captivating quality has earned the brand the pursuit and love of international celebrities and handmade eyewear enthusiasts.