Dita -Lancier-LSA-DLX114-04(55)【New】

DITA - Lancier, a New York-based brand, is a sub-brand of DITA Eyewear, with designs specifically tailored for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, the brand has invited famous "speed limit" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion aerobatic pilot who has participated in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "godfather of eyewear," became the design director. To highlight the brand's distinctive quality and details, every component, from internal wires, screws, and hinges, was redesigned and specialized molds were created. In addition to carefully selected titanium and beta-titanium, materials such as platinum and 18K gold are used to make the frames more mellow and solid, stable and resistant to deformation. The frames are assembled with the most traditional and robust methods, akin to assembling precision timepieces. DITA - Lancier's birth differs from DITA Eyewear's luxurious elegance; Lancier places more emphasis on comprehensive overall coordination. Based on meticulous and exquisite Japanese craftsmanship and bold American fashion, it incorporates functional and stable materials and structures. The designs are simple, lightweight, and streamlined, with great attention to detail. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, it also features thin, flexible spring temples with embedded titanium, and lens technology with high clarity and scratch resistance, while also enhancing UV, blue light, and anti-glare functions to effectively reduce glare and image distortion.

With intricate details, crafted meticulously by Japanese artisans, each element tells a design story behind the brand, imbuing every frame with a rich human touch. This captivating quality has earned the brand the pursuit and affection of international celebrities and enthusiasts of handcrafted eyewear.