Dita -Lancier-LSA-DLX402-01A(50)【New】

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear. Its designs are custom-made for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; Max Verstappen and Alex Albon, award-winning Aston Martin Red Bull F1 drivers; and Kirby Chambliss, a five-time US national champion and aerobatic pilot who participated in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "godfather of eyewear," became the design director. To highlight the brand's unique character and details, every component, from parts, core wires, screws, and hinges, was redesigned and specialized molds were created for their production. In addition to carefully selected titanium and β-titanium, materials like platinum and 18K gold are also used, making the frames warmer and more solid, stable, and resistant to deformation. The frames are assembled using the most traditional and robust methods, akin to assembling precision watches. DITA - Lancier was born to be different from the luxurious and noble DITA Eyewear. Lancier emphasizes comprehensive coordination, built on strict and exquisite Japanese craftsmanship and bold American fashion. It incorporates functional and stable materials and structures, resulting in a simple, lightweight, and streamlined design with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selecting high-friction, non-slip silicone nose pads, it also features thin, flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted and polished by Japanese artisans, little by little. Each detail tells a story behind the brand's design, imbuing each frame with a strong human touch. This captivating quality has made it highly sought after and loved by international celebrities and handmade eyewear enthusiasts.