Dita - Lancier - LSA-DLX402-04A (50) [New]

DITA - Lancier, a New York-based brand, is a sub-brand of DITA Eyewear. Its designs are custom-made for outdoor activities on sea, land, and air, inspired by breaking the limits of speed and endurance. The brand has invited renowned "speed limit" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year" award; the award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion and aerobatic pilot who participated in the "Red Bull Air Race World Championship."

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "father of eyewear," became the design director. To highlight the brand's unique character and details, all parts, core wires, screws, and hinges were redesigned and custom molds were created. The brand carefully selects titanium and beta-titanium, as well as platinum and 18K gold, to make the frames warmer, sturdier, and resistant to deformation. The frames are assembled with the same traditional and robust precision as fine timepieces. DITA - Lancier, unlike the luxurious and noble DITA Eyewear, emphasizes comprehensive coordination across various aspects. It is based on meticulous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures. The designs are simple, lightweight, and streamlined, with extreme attention to detail. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, non-slip silicone nose pads, it also features thin, flexible spring temples with embedded thin titanium. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted and polished by Japanese artisans, with each detail telling a design story behind the brand. This imbues every frame with a rich human touch, making them captivating and highly sought after and loved by international celebrities and handmade eyewear enthusiasts.