Dita - Lancier - LSA-DLX403-01A (53) [New]

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, with designs tailor-made for outdoor activities on sea, land, and air. Inspired by breaking the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship."

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer dubbed the "Godfather of Eyewear," became the design director. To highlight the brand's unique character and details, all parts, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. In addition to carefully selected titanium and beta-titanium, materials like platinum and 18K gold are also used to make the frames more mellow and solid, stable, and resistant to deformation. The frames are assembled with the most traditional and solid methods, like assembling precision timepieces. DITA - Lancier, unlike the luxurious and noble DITA Eyewear, emphasizes a more comprehensive overall coordination. Based on meticulous and exquisite Japanese craftsmanship and bold American fashion, it combines functional and stable materials and structures. The design is simple, lightweight, and streamlined, with great attention to detail. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, non-slip silicone nose pads, it also features thin, flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details are meticulously crafted and polished by Japanese artisans, one by one. Each detail tells a design story behind the brand, making every frame full of rich human touch. This captivating quality has earned it the pursuit and love of international celebrities and handmade eyewear enthusiasts.