Dita -Lancier-LSA-DLX403-02A(53)【New】

DITA - Lancier, a New York brand and a sub-brand of DITA Eyewear, is designed for outdoor activities on land, sea, and air. Inspired by breaking the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including two-time Olympic gold medalist and "World Sailor of the Year" Peter Burling, award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon, and five-time US national champion and former "Red Bull Air Race World Championship" aerobatic pilot Kirby Chambliss.

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Japanese-American designer Tommy O'Gara, known as the "father of eyewear," became the design director. To showcase the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. In addition to carefully selected titanium and β-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and resistant to deformation. The frames are assembled in the most traditional and solid way, like precision timepieces. DITA - Lancier, unlike the luxurious and noble DITA Eyewear, places more emphasis on comprehensive coordination. Based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures, the design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, non-slip silicone nose pads, it also features thin and flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

Through meticulous details, crafted bit by bit by Japanese artisans, each detail tells the design story behind the brand, imbuing every frame with a strong human touch. This captivating quality has made it highly sought after and loved by international celebrities and handmade eyewear enthusiasts.