Dita - Lancier - LSA-DLX403-0A (53) [Pre-order Now]

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, with designs specifically tailored for outdoor activities in sea, land, and air. Inspired by pushing the limits of speed and endurance, it has enlisted renowned "speed limit" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year" award; the acclaimed Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time US National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer dubbed the "Godfather of Eyewear," became the design director. To highlight the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. They meticulously select titanium and β-titanium, as well as platinum and 18K gold, to make the frames more refined and robust, stable, and resistant to deformation. The frames are assembled with the most traditional and solid methods, akin to assembling precision timepieces. The birth of DITA - Lancier, unlike the luxury and elegance of DITA Eyewear, emphasizes a more comprehensive overall coordination. It is based on meticulous and exquisite Japanese craftsmanship combined with bold and fashionable American aesthetics, incorporating functional and stable materials and structures. The designs are simple, lightweight, and streamlined, with meticulous craftsmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, there are also thin, flexible spring temples with embedded fine titanium. The lens technology offers high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details are meticulously crafted and polished by Japanese artisans, piece by piece. Each detail tells a design story behind the brand, imbuing every frame with a rich human touch. This captivating quality has earned it the admiration and love of international celebrities and handmade eyewear enthusiasts.