Dita -Lancier-LSA-DLX410-03(52)【New】

DITA - Lancier, a New York brand, is a sub-brand of DITA Eyewear, designed for outdoor activities on land, sea, and air. Inspired by pushing the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burling, who has won two Olympic gold medals and the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time US national champion and aerobatic pilot who has participated in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer known as the "godfather of eyewear," took over as creative director. To highlight the brand's unique character and details, all parts, core wires, screws, and hinges were redesigned and manufactured with exclusive molds. In addition to carefully selected titanium and beta-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and not easily deformed. The frames are assembled in the most traditional and solid way, like precision timepieces. DITA - Lancier was born different from the luxurious and noble DITA Eyewear. Lancier places more emphasis on comprehensive coordination, based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures. The design is simple, lightweight, and streamlined, with meticulous workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, there are also thin and flexible spring temples with embedded thin titanium metal. The lens technology offers high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details are meticulously crafted by Japanese artisans, little by little, telling the design story behind the brand. Each frame is full of strong human touch, which is why it is so captivating and sought after by international celebrities and handmade eyewear enthusiasts.