Dita -Lancier-LSA-DLX114-01(53)【Pre-order Now】

The New York brand DITA - Lancier is a sub-brand of DITA Eyewear, with designs tailor-made for outdoor activities on land, sea, and air. Inspired by breaking the limits of speed and endurance, DITA - Lancier has invited famous "speed limit" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "Rolex World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "Godfather of Eyewear," took over as creative director. To highlight the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and custom molds were created. In addition to carefully selected titanium and β-titanium, platinum and 18K gold are also used, making the frames more warm and solid, stable and resistant to deformation. The frames are assembled using the most traditional and robust methods, like assembling precision timepieces. DITA - Lancier was born with a different approach than the luxurious and noble DITA Eyewear. Lancier places more emphasis on multi-faceted overall coordination, based on rigorous and exquisite Japanese craftsmanship and bold American fashion. It incorporates functional and stable materials and structures, with a simple, lightweight, and streamlined design. The workmanship is highly meticulous, including the development of the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, as well as thin, flexible, and resilient spring temples with internal thin titanium. The lens technology offers high clarity and strong scratch resistance, while also enhancing UV, blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted by Japanese artisans, piece by piece, engraving and polishing. Every detail tells the design story behind the brand, imbuing each frame with rich human warmth. This captivating quality has earned DITA the pursuit and affection of international celebrities and enthusiasts of handcrafted eyewear.