Dita -Lancier-LSA-DLS101-06(61)SUN【New】

DITA - Lancier, a New York-based brand, is a sub-brand of DITA Eyewear, with designs tailor-made for outdoor activities on sea, land, and air. Inspired by pushing the limits of speed and endurance, it has invited famous "speed limit" athletes as brand ambassadors, including Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award," award-winning Aston Martin Red Bull F1 racing drivers Max Verstappen and Alex Albon, and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship" aerobatic pilot.

DITA Eyewear was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer dubbed the "father of eyewear," became the design director. To highlight the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and exclusive molds were created. In addition to carefully selected titanium and beta-titanium, platinum and 18K gold are also used, making the frames warmer and more substantial, stable and not easily deformed. The frames are assembled with the most traditional and solid methods, like assembling precision timepieces. DITA - Lancier's birth is different from DITA Eyewear's luxurious and noble style. Lancier emphasizes comprehensive overall coordination, based on rigorous and exquisite Japanese craftsmanship and bold American fashion, combined with functional and stable materials and structures. The design is simple, lightweight, and streamlined, with meticulous craftsmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, non-slip silicone nose pads, there are also thin, flexible spring temples with embedded titanium, and the lens technology offers high clarity and strong scratch resistance, while also enhancing UV protection, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

The intricate details are meticulously crafted by Japanese artisans, piece by piece, polished bit by bit. Every detail tells the design story behind the brand, making each pair of frames full of rich human touch. This captivating quality is why it is highly sought after and loved by international celebrities and handmade eyewear enthusiasts.