Dita -Lancier-LSA-DLX410-01(52)【Pre-order Now】

The New York brand DITA - Lancier is a sub-brand of DITA Eyewear, designed specifically for outdoor activities on land, sea, and air. Inspired by pushing the limits of speed and endurance, it has invited renowned "speed limit" athletes as brand ambassadors. These include Peter Burlin, a two-time Olympic gold medalist and recipient of the "World Sailor of the Year Award"; award-winning Aston Martin Red Bull F1 drivers Max Verstappen and Alex Albon; and Kirby Chambliss, a five-time U.S. National Champion and participant in the "Red Bull Air Race World Championship."

Speaking of DITA Eyewear, it was founded in 1995 by Jeff Solorio and John Juniper. In 2000, Tommy O'Gara, a Japanese-American designer hailed as the "father of eyewear," took over as design director. To showcase the brand's unique character and details, all components, core wires, screws, and hinges were redesigned and exclusive molds were created. Strict selection of materials includes titanium and β-titanium, as well as platinum and 18K gold, making the frames warmer, sturdier, and resistant to deformation. The frames are assembled in the most traditional and robust manner, like precision timepieces. DITA - Lancier was born to be distinct from the luxury and nobility of DITA Eyewear; Lancier emphasizes comprehensive coordination in many aspects. Based on meticulous Japanese craftsmanship and bold American fashion, it incorporates functional and stable materials and structures, resulting in a simple, lightweight, and streamlined design with extremely fine workmanship. In addition to developing the brand's unique hexagonal screws and carefully selected high-friction, anti-slip silicone nose pads, it also features thin, flexible spring temples with embedded titanium. The lens technology offers high clarity and strong scratch resistance, while also enhancing anti-UV, anti-blue light, and anti-glare functions, effectively reducing glare and image distortion.

Intricate details are meticulously crafted by Japanese artisans, piece by piece, carving and polishing, with each detail telling the design story behind the brand. This imbues every pair of frames with a rich human touch, a captivating quality that has earned them the pursuit and admiration of international celebrities and handmade eyewear enthusiasts.